Media Buyer

At upyield you work hand in hand with the biggest players in digital marketing – from global brands to hyper-innovative app developers. We offer you an open work structure and an incomparable team spirit. We believe that work and passion are compatible and for that we offer the appropriate surroundings. With continuous growth, we are looking for new colleagues who share our passion for work.

Location: Remote – worldwide
Contract: Full-time
Level: Professional

Responsibilities

• Develop and manage advertising strategies for online campaigns on Google, Meta, and/or Native platforms, aligned with client goals and target audiences.
• Create and test performance-driven image and video creatives (ad designs, visuals, motion ads) for campaigns, ensuring high engagement and conversion.
• Write and optimize ad copies that match the creative visuals and target audience.
• Take end-to-end responsibility for lead generation and app install funnels – from ad creative and targeting setup to landing pages, tracking, and reporting.
• Manage advertising budgets to maximize ROI and scale campaigns efficiently.
• Analyze campaign and creative performance data using tools like Google Analytics, Ads Manager, and creative testing frameworks.
• Stay up to date with ad platform trends (Google, Meta, Native), creative best practices, and algorithm changes, adapting strategies quickly.
• Collaborate with internal teams and clients: communicate goals, share performance insights, and recommend improvements.
• Prepare regular reports highlighting both campaign KPIs and creative performance learnings.

Qualifications

• Strong understanding of both media buying and creative design for performance marketing (ideally lead gen and/or mobile apps).
• 2+ years’ experience in Google, Meta, and/or Native ads (media buying, targeting, scaling).
• Hands-on experience with creative production tools (e.g., Canva, Figma, Adobe Suite, CapCut or similar) for image and video ads.
• Proven track record of managing 6-figure ad spend with focus on lead generation and/or mobile apps.
• Analytical mindset: ability to interpret data and translate it into creative and campaign improvements.
• Strong copywriting and visual communication skills to craft ads that convert.
• Detail-oriented, reliable, and organized with the ability to juggle media buying and creative tasks.
• Fast learner who can adapt quickly and take ownership of funnels end-to-end.
• Fluent English (spoken and written); German is a plus.

What you can expect from us

• Opportunity to work with cutting-edge technologies and industry leaders in a fast-growing, international company and be supported by an open-minded working environment.
• Competitive salary package and high monthly commission payouts.
• Employee stock options scheme.
• Remote work; flexible working hours.
• Competitive allocation of vacation days per year.
• An open-minded team of great colleagues.