US Media Buyer

Media Buyer (Lead Generation – Paid Social & Native)

At upyield you work hand in hand with the biggest players in digital marketing – from national home services brands to leading insurance providers across the United States. We offer you an open work structure and an incomparable team spirit. We believe that work and passion are compatible and for that we offer the appropriate surroundings. With continuous growth, we are looking for new colleagues who share our passion for performance-driven lead generation.

Location: Remote – CA/USA/LATAM time zone.
Contract: Full-time
Level: Mid-level / Senior.

Responsibilities

• Lead generation ownership: Plan, launch, manage, and scale U.S.-focused lead generation campaigns across Home Services and Insurance verticals.
• Paid media execution: Execute and optimize campaigns across Paid Social (Meta – Facebook & Instagram) and Native platforms (Taboola and Outbrain required).
• Performance & budget accountability: Own budgets, pacing, and optimization to achieve target CPA, CPL, lead acceptance, and efficiency metrics.
• Funnel performance: Ensure strong alignment between traffic source, ad creative, landing pages, and call-based or form-based lead funnels to maximize conversion rate and lead quality.
• Creative direction: Guide messaging, hooks, and angles designed for high-intent lead capture, working closely with creative and funnel teams.
• Data analysis & optimization: Analyze campaign, ad set, creative, audience, geo, and funnel-level performance to identify scaling opportunities and inefficiencies.
• Testing & experimentation: Design and execute structured A/B tests across creatives, audiences, placements, and funnels, applying learnings quickly.
• Operational ownership: Monitor performance daily, intervene when KPIs drift, and make confident scale, pause, or pivot decisions.
• Cross-functional collaboration: Work closely with internal teams to ensure alignment across media buying, creative, tracking, and reporting.
• Reporting & insights: Contribute clear, actionable insights for internal reviews and partner performance discussions.

Qualifications

• Proven experience as a Media Buyer or Performance Marketer focused on U.S. lead generation market.
• Hands-on experience with Meta Ads and Native Advertising (Taboola and/or Outbrain experience is mandatory).
• Demonstrated success managing Home Services, Insurance, or other regulated lead generation verticals.
• Strong understanding of direct response lead funnels, qualification logic, and performance KPIs such as CPA, CPL, conversion rate, and lead quality.
• Data-driven mindset with strong analytical skills and comfort working with analytics platforms and spreadsheets.
• Experience collaborating with creative teams and providing performance-led creative direction.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns, funnels, or partners simultaneously.
• Fluent English in written and spoken communication is mandatory.
• This role is not suited for candidates focused solely on e-commerce, branding, or upper-funnel awareness campaigns.

Nice to have but not essential:

• Experience with call-driven lead generation, call tracking, or multi-step qualification funnels.
• Exposure to additional channels such as YouTube, TikTok, or Google Ads.
• Familiarity with performance tracking and attribution concepts.

What you can expect from us

• Opportunity to work on high-volume U.S. lead generation campaigns in Home Services and Insurance.
• A fast-growing, international performance marketing agency with an open, collaborative, and results-driven culture.
• Competitive salary package with performance-based compensation.
• Fully remote work with flexible working hours.
• An experienced team that values ownership, accountability, and execution excellence.